Articles by Nina Litovsky

Getting started with a professional website

As a small business owner, you should have a professionally designed custom website. Despite what many dentists and docors think, it does matter how your website looks. Nowadays, patients expect to see good-looking and well-functioning websites as a standard, so you should have one if you want to stand out among other doctors and dentists, many of whom lag behind. You should have a clean, well-organized, and well-designed website rather than a cluttered and hard-to-read website that looks like it came from the 90’s.

By a “professional website” I don’t mean an expensive one. You don’t have to shell out a lot of money to have a nice simple website designed professionally.

The best and most cost-effective way to approach this is to:

1. Buy your own WordPress-managed hosting that installs WordPress for you and provides ongoing technical support, backups, and WordPress upgrades. This way the technical management of our website is taken care of. I recommend GoDaddy WP Hosting for starters, or more premium services like Media Temple or WP Engine. By buying your own hosting you ensure that you own your website, not the web company. It gives you complete control and flexibility.

2. Hire someone to design a simple website for you. Yes, you can do it yourself with a free or a very cheap WordPress stock template if you have time to waste, but generic stock templates are usually very limited and you may soon find that customizing them is more time consuming and inefficient than if you had a simple website created from scratch and tailored specifically to your needs.

Keep in mind that website design, content writing, and off-site SEO such as link building or PPC are all separate services. So you can either look for another “one-stop-shop” medical or dental marketing company, in which case you may end up paying for bundled services, your costs may be higher in the long term, and you may lose that control and flexibility that comes with hosting your own website. Or you can hire separate professionals to handle these services, which may be a more flexible and cost-effective solution.