We design custom WordPress websites for medical and dental practices and other businesses operated by doctors. Our web design process focuses on streamlining content updates, providing easy and pleasant experience to your readers, and converting site visitors to patients. Here are the reasons to work with us »
Fully Custom Responsive Web Design
We use our abilities to help you highlight your marketable attributes, tell your story, set you apart from your competition, and attract new patients. As a professional designer, Nina will work one-on-one with you to help deliver your content goals and create a fully custom website tailored to your specific needs and preferences. We will welcome your opinion and feedback, incorporate your ideas, and do everything necessary to ensure your satisfaction with the final product. We will design three stunning versions of your website — for desktop, tablet, and mobile phone. The design will change automatically based on the visitor’s device.
Below are samples of our custom designs. View more »
WordPress Website Development
After you approve the design, our team of software developers will proceed to program your website on the WordPress platform. Your website can be as simple or complex as your needs dictate, and we can build any custom functionality necessary.
Our dental websites typically include, but are not limited to, dedicated landing pages for services, financial information and patient forms, doctor and team bios, office gallery, testimonials, before/after galleries, contact or appointment request forms, blog, videos and social media integration. We implement many third-party services for online scheduling and reviews, such as LocalMed, ZocDoc, and others. For business websites, we often build blogs, forums, intranets, interactive widgets and infographics, online shopping carts, ad management systems, apps and other web-based software.
Anyone in your office will have the ability to log in and make content changes to your website. Your WordPress website will be easy to use – it will be as simple as filling out forms!
We also offer a la carte services such as specific improvements and updates to your website on an as-needed basis.
Logo Design and Branding
We will design a unique custom logo based on your ideas and vision. Our designs include several options and iterations to ensure that you are happy with the final result. In the end, we will provide you with a variety of formats so that your logo looks great everywhere, from social media profiles to websites and marketing collateral to promotional toothbrushes. View Our Logo Design Portfolio »
SEO (Search Engine Optimization)
We have developed a modern, cost-effective Built-in SEO process, which is focused on saving you money while providing your website with high-quality, legal SEO. This one-time process is included in our web design service, and can be repeated each year if necessary. There are no monthly SEO fees.
Built-in SEO includes ALL the best practices your website needs: keyword research, schema setup, meta titles and descriptions, page heading structure, image optimization, URL structure, page interlinking, content optimization and implementing keywords, XML sitemap generation and submission, setup and implementation of Google Analytics and Google Webmaster Tools, website speed optimization and optimization for mobile devices, and checkup of your Google Business listing. This one-time process is included in our web design service.
Optional Annual SEO Checkup for existing clients includes checking to ensure that all the SEO remains properly set up, keyword research and implementation if necessary, implementation of updated SEO standards if necessary, incoming link analysis, analysis and cleanup of your citations (online directory listings), small tuneups, recommendations for future SEO improvement if necessary.
Note: it will take some time for your website to get picked up and properly ranked organically by search engines. Our in-house SEO services will help you rank higher. In addition, some dentists may benefit from active search engine marketing, such as link building or content marketing. Successful ranking also depends on many other factors including your reviews, social media and other online and offline marketing. We will be happy to suggest consultants who can help you with some of these initiatives. All our recommendations are unbiased.
Original content is king when it comes to marketing your services and ranking well in search engines. The amount of content you add is entirely up to you. You can include basic services initially and then add more content as your practice expands.
Assisted Content Editing. We encourage all of our clients to write their own content because nobody knows your office better than you. We will offer guidelines and suggestions to help you get started. We will also provide professional editing of your content and light copywriting as needed. We will add keywords in your content and will format your content in an SEO-friendly manner.
Full Content Writing. For clients who need full assistance with their content, we provide expert content writing services for an additional fee.
Consulting, Training and Support
We provide step-by-step written instructions on updating website content and some “best practices” for you to follow in the future. We want to minimize your dependence on ongoing support, so we provide you with information and tools to continue managing your website on your own as you see fit. Of course, if you have questions or need help, you can count on us at any time during and after your website project. We provide answers and advice on many web-related issues, including, but not limited to, selecting a hosting provider, domain name setup and redirects, social media, SEO, email issues, Google business listing, videos, photography, graphic design.
What About Other Marketing Services?
Yes, we know: many web design companies offer all kinds of digital marketing services. But it doesn’t mean they all really know their stuff. We’re a small company; if we tried to tackle everything we wouldn’t be really good at any of it. We specialize primarily in website design and SEO. When necessary, we partner with other marketing specialists who share our professional values and ethics.
We run lean, so you won’t be paying extra to support the overhead of a full-service agency when you just need a small team to build a good website. As specialists, we truly excel at what we do and can offer you a great deal – a website that is better and costs lower than a comparable website by other agencies. We will provide you with a solid website and built-in SEO, which is usually enough to improve natural search rankings. Should you need further marketing efforts, we can bring in additional experts whom we know and trust. All our recommendations are unbiased.
What About Monthly Maintenance?
Technical website maintenance includes website backups, anti-virus scanning, server updates, and other routine maintenance of your website platform and server. This service will be performed by your website host. We will recommend you the best hosting providers to ensure that your website will always be in a great technical shape.
Front-end support includes content updates and fixes on the website. Our websites are as error-free as possible, and the WordPress platform on which the websites are built allows you to make content and image updates on your own. Therefore, your practice should not need enough website support to require a monthly program. We are available for help with specific updates, fixes and initiatives on an as-needed basis. SEO and web best practices are quite stable from year to year and do not require monthly support. For a well-built website on good hosting, an annual checkup should be enough to keep up with the changes.
Our rates are lower than those of many medical and dental marketing agencies. Our affordable one-time fee includes:
- Custom Web Design,
- Website Development,
- Built-in SEO,
- Assisted Content Editing,
- Training and Support.
Additional services can be provided for extra fees.
You will not be charged any recurring monthly management fees. Should you need updates and improvements performed on your website after it is launched, we will be available for hire at an affordable hourly rate on an as-needed basis. We also offer yearly SEO checkups of your website for an annual fee.