“We Can’t Do SEO Unless We Rebuild Your Website” — Is That True? You’ve already invested in a great website, so why are marketing companies telling you it has to be rebuilt for SEO? In this post, I explain when that’s a red flag, how vendor lock-in works, and how to protect your freedom to choose who handles your marketing.
A Guide to Building Your Practice Website Cost-Effectively Every practice needs a website. And knowing how to do it cost effectively is mandatory for a lean private practice. My article on Physician Finance Basics will guide you through the process.
Smart Decisions for a Fast and Well-Maintained Website Do web design companies scare you into paying high monthly fees for technical maintenance of your website? By making smart decisions at the outset, you can get that taken care of for a fraction of the cost.
Don’t Put All Your Marketing Eggs in One Basket Selling bundled services is convenient and profitable for marketing companies. But as a result, doctors get into several issues such as overdependence on one provider, wasting money on services they don’t need, overspending on services they could get cheaper elsewhere, and lack of portability. All this is unnecessary and preventable if you follow two simple rules: Don’t put all your eggs in one basket and Never hire someone you can’t fire.
Wix, Fiverr Freelancers, Prices and Recurrent Fees Is Wix a good platform for your practice website? Is hiring web design freelancers on Fiverr a good idea? Does a medical website really cost $8k? Many medical and dental forums claim so, but is it true?
The Dangers of WordPress Page Builder Plugins We often have to clean up websites that were previously built with a theme builder. We see the disastrous results of that and want to warn you to think twice before using theme building plugins.
